Optimystix Entertainment India Pvt. Ltd., recognized also as Optimystix Media, stands as a prominent television and film production studio within the Indian entertainment industry. Established by Vipul D Shah and Sanjiv Sharma, the studio has garnered acclaim for its diverse array of content catering to Indian television audiences. Renowned for its exceptional quality and versatility, Optimystix Media has contributed significantly to the entertainment landscape.
The studio specializes in producing a wide spectrum of programming, ranging from captivating dramas to engaging reality shows, showcasing a keen understanding of audience preferences. Notably, Optimystix Media has made an indelible mark through its involvement in highly popular and successful shows such as Indian Idol, Comedy Circus, and Crime Patrol, among others. These programs have not only entertained viewers but also captured their hearts, contributing to the studio's legacy in the industry.
In a strategic move to expand its horizons and diversify its content offerings, Optimystix Entertainment joined forces with Ashwin Varde in February 2020. This collaboration birthed Wakaoo Films, an entity with a clear vision to produce a wide spectrum of entertainment, including feature films, web series, and web films. This venture aimed to leverage the collective expertise and creativity of both entities, combining their strengths to deliver captivating and innovative content across various platforms.
Under the banner of Wakaoo Films, the collaboration sought to explore new storytelling avenues, embracing the evolving trends in entertainment consumption. With a commitment to excellence and a pulse on audience preferences, the partnership aimed to create compelling narratives that resonate with diverse viewership segments, further solidifying Optimystix Entertainment's position as a trailblazer in the Indian entertainment sphere.
Overall, the alliance between Optimystix Entertainment and Ashwin Varde through Wakaoo Films marked a strategic step towards diversification and expansion, reflecting the studio's unwavering commitment to innovation, creativity, and delivering top-notch entertainment experiences to audiences across India and beyond.
List of productions
Current Shows:
- "Crime Patrol" (2003–present) on Sony Entertainment Television
- "S.T.T" (Started on 21 October 2023) on Dangal 2
- "Kitchen Ki Jung - Dangal Family Ke Sang" (Started on 22 October 2023) on Dangal TV
Former Fiction Shows:
- "Ye Meri Life Hai" (2004–2005) on Sony Entertainment Television
- "Sajan Re Jhoot Mat Bolo" (2009–2012) on Sony SAB
- "Ladies Special" (2009) on Sony Entertainment Television
- "Papad Pol" (2010–2011) on Sony SAB
- "Saas Bina Sasural" (2010–2012) on Sony Entertainment Television
- "Baal Veer" (2012–2016)
- "Comedy Classes" (2014–2016) on Life OK
- "2025 Jaane Kya Hoga Aage" (2015) on Sony Entertainment Television
- "Dr. Madhumati On Duty" (2016) on Sony SAB
- "Sajan Re Phir Jhooth Mat Bolo" (2017–2018) on Sony SAB
- "Kya Hal Mr. Panchal" (2017–2019) on Star Bharat
- "Baalveer Returns" (2019–2021)
- "Sargam Ki Sadhe Satii" (2021) on Sony Entertainment Television
- "Thoda sa Baadal Thoda sa Paani" (2021–2022) on Colors TV
- "Anandibaa Aur Emily" (2022) on Star Plus
- "Baalveer 3" (2023) on Sony SAB
Former Non-fiction and Reality Shows:
- "Khullja Sim Sim" (2001–2004) on StarPlus
- "India's Best Cinestars Ki Khoj" (2004–2014) on Zee TV
- "Indian Idol" (2004–2005) on Sony Entertainment Television
- "Comedy Circus" (2007–2018) on Sony Entertainment Television
- "Comedy Nights Bachao" (2015–2017) on Colors TV
- "Rising Star" (2017–2018)
- "Sabse Smart Kaun" (2018) on StarPlus
- "Rising Star 2" (2018) on Colors TV
- "Taare Zameen Par" (2020–2021) on StarPlus
- "Good Night India" (2022) on Sony SAB
Specials and Award Telecasts:
- "Star Parivaar Awards" (2003) on StarPlus
- "Sab Ke Anokhe Awards" (2012–2015) on Sony SAB
- "Comedy Ka Jashn - Hasne Ki Azaadi" (2012) on Colors TV
Telefilms:
- "Sonu vs Soni" (2014) on Pogo